![]() The increase in home fitness also has helped fitness-adjacent franchises such as Fitness Machine Technicians, a business that specializes in the maintenance and repair of exercise equipment for commercial and residential customers. In addition, franchises like Orangetheory Fitness had “a lot” of studios that couldn’t open their physical locations start doing outdoor programming.Ĭircumstances also helped mobile-based fitness franchises like in-home personal training brand GYMGUYZ, which opened 35 new locations during 2020, and now finds itself on-pace to open 200 additional franchises in 2021 as well as expand internationally. ![]() While this caused problems for several fitness franchises, particularly in the early days of lockdowns, it was a boon to franchises with flexible technology platforms that allowed them to engage with customers from afar. Necessity caused a shift towards home and virtual workouts. In addition, human connection is powerful and the desire for group activity will bring people back to studio locations, particularly those with strong group programs. Franchises are consistently diversifying their service offerings to accommodate a wider range of ways to engage with customers. While there have and will be some more permanent closures, don’t expect people to stay away from fitness franchises for long. It’s estimated that revenue for the gym and fitness franchises industry suffered a 28% decline in 2020 amid the coronavirus pandemic. For example, operators that offer services such as meal planning, goal tracking, online personal training and user forums are expected to generate a large customer base.”įitness was one of the industries hit hardest by the pandemic. In particular, franchises that appeal to time-strapped consumers with convenient establishments, around-the-clock services and up-to-date fitness technology are anticipated to fare well over the next five years. Per market researcher IBISWorld, “Over the five years to 2025, the gym and fitness franchises industry is projected to grow due to a burgeoning active population. Revenue for the gym & fitness industry is currently estimated at $3 billion a year. The companies with the largest market share in the gym & fitness industry include franchises: Anytime Fitness, F45 Training, Gold’s Gym, Planet Fitness, Orangetheory Fitness, and Snap Fitness. Though, services in these areas bleed into one another commonly. The big three divisions of the industry are fitness center, health club, and weight loss center. Many entrepreneurs are surprised to learn just how much diversity exists in the fitness franchise industry. By the 1980s, gyms and fitness centers were popping up all over the country. Though the beginning of fitness as an industry can be traced to the 1930s and Jack Lalanne, the fitness boom in America started in earnest in the 1970s.įed by a running boom, along with greater interest in sports evidenced by events such as: the growth of Olympic viewership, the popularity of the “Battle of the Sexes” tennis match between Billie Jean King and Bobby Riggs, and the passing of Title IX-an education amendment that mandated gender equality in sports, taking greater strides for a healthy lifestyle came into vogue. General Fitness Franchise Industry Overview
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